Multi-media Spring Campaign for Marithé + François Girbaud, titled "Live on the Fly." From the concept stage to production we worked to rebrand the new Spring collection and create a well rounded campaign consisting of photography, video, booth design, mix tape, blog, and custom made bikes. The campaign launched at the Magic Tradeshow in Las Vegas this past August.
Photography by Malia Moss and Chelsea Elliott
The Girbaud booth was 30 ft. by 40 ft., with backlit walls.
These fixed gear bikes were custom made for display.
The Girbaud mixtape consisted of 15 artists from different genres of music. Click above link for free download!
A promotional t-shirt for the Magic Tradeshow.